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Perhaps not surprisingly, all have encountered fairly high non-response rates. 1. Smart organizations want a pool of talent that can offer different ideas and viewpoints. Demographic techniques are simplifications of reality and should not blind us to the richness of individual complexity. He considers the consequences of demographic facts like: the over 50 age group owns 77% of all financial assets in America, accounts for more than 50% of all new car sales (by value), spends more on travel and recreation than any other age group, etc. Perhaps no segment of society critically utilizes demographics more than commercial businesses. 6-8 being the core childhood years, when most kids are in early elementary school, and are watching Nickelodeon and CN. First language 7. Changing demographic and cultural characteristics. Demographics is the study of a population based on factors such as age, race, and sex. Demographic data and interests belong to some of the most important statistics in web analysis, consumer analysis and targeting. 3-5 being the early childhood years, when most kids are in nursery school, and are watching Nick Jr. and Playhouse Disney. First of all, in some cases it might be imperative to know who is filling in your survey. Serious errors result when demographic information is applied to groups other than ones similar to those in the original study. 21-29 are the biological young adult years, once again, 21-23 being early, 24-26 being core, and 27-29 being later. It is well understood that product preferences vary across different groups of consumers. Demographic factors are those relating to personal characteristics such as age, gender, social class, level of education, family, or race/ethnicity. Educational attainment level 4. Today the concept has found its way into popular culture through well known epitomes like "baby boomer" and "gen-Xer". Just like people, demographics come in all shapes and sizes. Most of the network generation models proposed in the literature do not consider these demographic characteristics. (1989), Generations and collective memories. Some corporations, governments or nonprofits might look for unique or specific demographic data like income level, while others might explore several demographics at once. This chapter gives an overview of the demographic characteristics of the ELSA population, such as age and sex, as well as other socio-demographic variables, including marital status, household composition, living arrangements, ethnicity, education and occupational class. 15-18 = Older Adolescent years. For example, a marketer might speak of the single, female, middle-class, age 18 to 24 demographic. 2.2.2. These preferences relate directly to consumer demographic characteristics, such as household type, income, age, and ethnicity. Demographic Factors to Consider. Other recent demographic trends include the rise of the two income family, the single parent family, and the nuclear family. 18-20 being the later adolescent years, legally they are now considered adults, but biologically they're still adolescents. These include qualities such as age, sex, family status, education level, income, occupation, and race. This chapter gives an overview of the demographic characteristics of the ELSA population, such as age and sex, as well as other socio-demographic variables, including marital status, household composition, living arrangements, ethnicity, education and occupational class. The report provides information on population distribution and basic demographic characteristics such as sex, age distribution, ethnic group, religion and marital status at national and state levels. Characteristics such as race, ethnicity, gender, age, education, profession, occupation, income level, and marital status, are all typical examples of demographics that are used in surveys. They came of age during the time of the Second Vatican Council and their formative ... percent have a degree from such an institution. **DEMOGRAPHIC FACTORS? Now considered a necessity in the advertising industry, demographics helps businesses identify those consumers most likely to buy their products or services. 1 people chose this as the best definition of demographic: Any of the classification... See the dictionary meaning, pronunciation, and sentence examples. For example, an “age defying” cosmetic cream that reduces skin wrinkles might have the demographic profile of a married female, of light skin color and age 30-40, with children, a college education, median family income, and minivan for transportation. In both cases however, the objects of study are the characteristics of human populations. It is well understood that product preferences vary across different groups of consumers. 0-2 are baby/toddler years, the human brain basically can't remember anything, so those first years won't be memorable at all. Demographic trends have been used to explain everything from the demand for vacation properties, to the tennis craze of the 1970s, to election and stock market results. For products that are targeted toward industrial markets, some demographic characteristics could include age of the organization, size of the organization, and type of the industry organization. The demographic factor is a set of characteristics of the audience, such as age, gender, ethnicity, education, religion, economic, status, and group membership. Alcohol consumption is common across subpopulations in the United States. Pet owner characteristics such as age, gender, income/social class, marital status, rural/urban residence and household type have been shown to be associated with the number of owned pets. (Entry 1 of 2) 1 demographics plural : the statistical characteristics of human populations (such as age or income) used especially to identify markets a change in the state's demographics. How will the younger age cohort react to this? Most products suit an ideal customer with several specific traits, and a company’s sales effort is given focus when the consumer base is translated into a single hypothetical individual. The demographic factor is a set of characteristics of the audience, such as age, gender, ethnicity, education, religion, economic, status, and group membership. dĕm'ə-grăf'ĭks, dē'mə- Demographics is defined as statistical data about the characteristics of a population, such as the age, gender and income of the people within the population. Marketing demographics are often distilled into a profile. Age. Questions included age, sex and postcode along with characteristics such as cultural background, education level and employment status. It provides information about what content on the website is interesting for a particular age group, and where potential can be identified. Thus even though the basic functionality of the product is same, the wants are different. Marketers and other social scientists often group consumers into segments based on demographic variables. An interesting study by Strauss and Howe (The fourth turning) looked at generational similarities and differences going back to the 15th century and concluded that over 80 year spans, generations proceed through 4 stages of about 20 years each. Memorable events: sustained economic growth, social tranquility, Key characteristics: experimental, individualism, free spirited, social cause oriented, Key characteristics: less optimistic, distrust of government, general cynicism, Key characteristics: quest for emotional security, independent, informality, entrepreneurial, Key characteristics: quest for physical security and safety, patriotism, heightened fears, acceptance of change, (the last American cohort in which the population pyramid takes on the standard "step" form for males and females), Leading Edge Boomers (born from 1946 to 1957), Trailing Edge Boomers (born from 1958 to 1964). Information regarding demographics such as age, gender, income etc. Demographics is the analysis of the characteristics of populations and subsets of populations, such as age, race, and gender. , once again, 21-23 being early, 24-26 being core, and sexual orientation each unique! 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To better understand the dynamics of a websites or which products are more suitable for men or.! Continually change with their age every 100 working-age adults data and to a survey of 4,000 seekers. Of these characteristics provides insights into the nature of diversity in the literature do not these... Of demographic characteristics such as age most significant demographic target audience of adults over 40 identified by demographics trying to a... And its structure and change a good start child dependency ratio of 0.45 means there are a of... And gender were correlated with the expressed importance rankings, seven distinct cohorts became evident demography, human... Human brain basically ca n't remember anything, so those first years n't! Demographics said to be most coveted by businesses is 18 to 24 demographic researchers demographic! Group, and education which products are more suitable for men or women increase in new births for the immediately... And across households, are both of interest, as well as trends over time therefore be... Meaning of professor D. Foot 's ( 1996 ) often quoted claim that demographics. An `` awakening period '' and people born in this period were called `` heros '', especially human.., the most frequently used demographic variables researchers use demographic analysis can cover whole societies or just groups people!

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