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# Listing dates are proposed dates for first quotation of securities set out in the entity's prospectus or information memorandum. A recent IPO And what an entrance it was. Laybuy is an innovative, fully integrated payment platform designed with simplicity at its core. The Laybuy Group Holdings Limited (ASX: LBY) share price has stormed higher on its first day of trading on the ASX. The company is hoping to raise $40 million through the issue of approximately 28.4 million new shares at $1.41 each; and another $40 million through a sell-down by existing shareholders, namely managing director Gary Rohloff and his wife Robyn (with 50% equity), and Kiwi investment vehicle Pioneer Capital (50%). Laybuy Group Holdings Limited (LBY) is a provider of buy-now-pay-later (BNPL) services that is currently offered to customers across New Zealand, Australia and the United Kingdom. We have advised Laybuy on the UK aspects of its IPO on the Australian Securities Exchange (ASX). By servyoutube Last updated . Two years later, this figure had increased to more than 2 million consumers. By mid afternoon on the … You may not rely on this information in any way. Subscribe to newsletters on topics relevant to you. 07 September 2020 6:34AM John Kavanagh. Car loans & HP, ASX. “A large amount of our focus has been dedicated to educating the market on the Buy Now Pay Later model, led by the success we are experiencing back home.”. Buy now pay later contender Laybuy will have its shares quoted on the Australian Securities Exchange today, after raising A$80 million from its initial public offering. Laybuy joined the Australian stock exchange at 1200 AEST on Monday, offering shares at $1.41, after an initial public offering that raised $80 million from investors. Laybuy considers itself a dominant BNPL provider in the New Zealand market, and views its key competitors as Afterpay (ASX: APT) and Zip Co (ASX: Z1P). On average, Laybuy’s partnering retailers enjoy an increase in order value of approximately 60%, an increase in online and instore conversion rates of 50%, and a 30% rise in new customer acquisitions. Copyright 2020 Small Caps. The Laybuy Group Holdings Limited share price has stormed higher on its first day of trading on the ASX.. The team was led by partners Charles Lloyd and Philip Shepherd, with support from: Charlotte Hill (partner), Anna Humphrey (partner), Lerika Joubert (partner), Gareth Lawson (partner), Sian Skelton (partner), Liz Wilson (partner), Fiona Coady (senior counsel), Vikki Wiberg (senior counsel), Katie Espigares (senior associate), Katie Fellows (senior associate), Katie Lewis (senior associate), Xuyang Zhu (senior associate), Kate Bowden (associate), Joe Cooper (associate), Gabriel Goh (associate), Katie Horbury (associate), Matthew Ives (associate), Madison Lawler (associate), Tamara Mackay-Temesy (associate), Nadine Simpson-Ataha (associate), Julia Steinhardt (associate), Phil Cerny (trainee solicitor), and Alexander Tocili (trainee solicitor). The information provided on this site is general in nature, not financial product advice, see a financial expert before making any investment decision. Laybuy managing director Gary Rohloff said he chose the ASX instead of the New Zealand stock exchange because the Australian market had the most sophisticated buy-now-pay-later market in … Investors ... Is This Today’s Most Overlooked ASX IPO? Funds raised through the IPO will be used primarily to support Laybuy’s United Kingdom growth aspirations, where it is positioning itself as a leading weekly-payment BNPL provider, instore and online. 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A look at the company’s EV/Revenue ratio leads us to believe the IPO has been priced on the conservative side, with plenty of upside. Corporate tax/M&A tax structuring/Taxation on transactions. Launched in New Zealand in 2017, Laybuy is a leading Buy Now, Pay Later (BNPL) service in New Zealand, with a growing presence in the UK and Australia. Laybuy provides a payment platform that enables customers to split the payment of purchases, both online and instore, across six, weekly, interest-free instalments, the first being at the point of sale. There may be a conflict of interest present with commercial arrangements with companies and/or stock held. After COVID-19 lockdowns delayed its Australian Stock Exchange debut, New Zealand Buy Now Pay Later (BNPL) outfit Laybuy Group has re-launched an initial public offering (IPO) with a view to hitting the ASX boards next month. Laybuy Asx. The IPO price was $1.41 per share. It will list with a market capitalisation of $246 million. Small Caps is Australia's #1 site for market news & information on ASX listed small cap companies. The company holds a leading position in the New Zealand market and has a growing presence in Australia and the United Kingdom. The company had an initial public offering (IPO) offer price of $1.41 per share … 4,852,002. On completion, BNPL fintech Laybuy will have 174.5 million shares. Laybuy.com ASX ANNOUNCEMENT (ASX: LBY) 22 October 2020 Laybuy Quarterly Business Update and Appendix 4C Laybuy Group Holdings Limited (Laybuy) is pleased to provide its first quarterly business update and Appendix 4C for the three months ended 30 September 2020 (Q2 FY21) since its Initial Public Offering (IPO) in September 2020. This included the associated pre-IPO corporate reorganisation and a £80 million debt facility with U.S. funding provider Victory Park Capital. HotCopper has news, discussion, prices and market data on LAYBUY GROUP HOLDINGS LIMITED. Founded in 2017 across the sea in NZ, Laybuy “enables customers to split the payment of purchases, both online and instore, across six, weekly, interest free installments, the first being at the point of sale.” ”Custom The Mastercard deal is expected to broaden Laybuy’s revenue streams and “deepen customer loyalty”. Shares in Kiwi buy now pay later company Laybuy soared 52.5 per cent on debut on the Australian Stock Exchange (ASX). She has spent the bulk of her career in the resources sector, having also worked directly with oil and gas majors and as a journalist covering a vast array of ASX listed companies within the resources, energy, science and health sectors. BNPL company, Laybuy Group Holdings Limited commences trading on the ASX on 7 September 2020 under the code LBY. Laybuy’s initial public offering raised $40m, with existing shareholders selling down another $40m in equity. According to Retail New Zealand, retailers made “almost no sales” during COVID-19’s first wave of disruptions except for those considered to be essential services. About Laybuy Group Holdings Ltd (ASX: LBY) Laybuy Group Holdings Ltd provides buy-now-pay-later services. ", Gary Rohloff, Managing Director of Laybuy, said: "This is an important moment for Laybuy. Share. * ASX codes are proposed only and are subject to change without notice. “Customers will be able to bypass a number of steps currently required for in-store transactions [and] their purchase experience will be near instantaneous, improving customer engagement and encouraging repeat purchasing behaviour,” the company said. The card will allow for a fully-functional ‘tap and go’ service at any of Laybuy’s listed merchants that offer contactless payment. It's been a privilege to support Gary Rohloff and the Laybuy team on its successful debut on the ASX. Advising Laybuy on its IPO (ASX) We have advised Laybuy on the UK aspects of its IPO on the Australian Securities Exchange (ASX). Mr Rohloff said the UK holds the most “blue sky” opportunity for Laybuy, with the size of its retail market being more than double that of Australia’s (based on total retail market expenditure in 2019). This complex project drew on deep expertise drawn from across the firm's IP, financial services regulatory, commercial, technology and data, corporate technology, private capital & corporate finance, banking and finance, immigration, employment and tax, and incentives teams. Kiwi BNPL Laybuy’s ASX IPO details. In February, Laybuy entered into a partnership with global payments giant Mastercard to enable the issue of digital cards to Laybuy customers in all markets by the end of 2020. Check Laybuy Group Holdings (ASX:LBY) Share Price, Stock News, Stock Chart, Trends, Market Data, Announcements and Unique Analysis on Kalkine Media Thu, December 17, 2020 Thu 17Dec, 20 After COVID-19 lockdowns delayed its Australian Stock Exchange debut, New Zealand Buy Now Pay Later (BNPL) outfit Laybuy Group has re-launched an initial public offering (IPO) with a view to hitting the ASX boards next month. The IPO listing price for Laybuy shares was just $1.41, which the share price handily breezed past when the shares hit the market. Laybuy is in the process of completing an AU$10 million to AU$15 million pre-IPO raising, led by Sydney financial adviser Venture Advisory. For more: The Laybuy IPO raised A$80 million (NZ$86 million) through a A$40 million sell-down by existing shareholders and A$40 million primary issuance. All rights reserved. Australia, by contrast, has had a historically-strong appetite for BNPL payment schemes, with the number of providers and transactions growing rapidly since 2015. For the year ending June 2020, the company had more than 5,600 active merchants in the areas of fast fashion, health, beauty and footwear, and over 470,000 customers across New Zealand, Australia and the UK – representing an increase of 50% and 110% respectively on the previous corresponding period. Laybuy closes pre-IPO round, seals partnership with Mastercard. Laybuy makes its ASX debut. Laybuy’s offer closes on 25 August and the company anticipates commencement of trading on the ASX on 7 September under the ticker code ‘LBY’. Yes, Laybuy is the newest buy now, pay later (BNPL) to hit the ASX. Laybuy Group Holdings Limited (ASX:LBY) owns Laybuy, a fast-growing “Buy-Now-Pay-Later” provider with a market leadership position in New Zealand and a growing presence in the United Kingdom and Australia. “Reducing friction or barriers to buying – such as additional steps, waiting time or complexity – from the payment process benefits merchants in a similar way… reducing the time staff spend processing transactions enables them to focus their resources elsewhere.”. The share price finished up 45.39 per cent to $2.05. The Laybuy Holdings Ltd (ASX: LBY) share price has started the week positively following the release of its half year results. The UK is currently our fastest growing market, and we predict it can deliver the massive growth investors are looking for. Kiwi upstart Laybuy is looking to list on the ASX boards in May with a $200 million market cap. BNPL company Laybuy Group Holdings Limited (‘Laybuy’ or the ‘Company’) (ASX:LBY) commences trading on the Australian Securities Exchange (ASX) today following the completion of an initial public offering (IPO) that raised A$80m from investors. The Motley Fool Australia This Simple Trick Can Earn 100k+ Qantas Points. Recent ASX-lister Laybuy (LBY) has launched its digital buy now, pay later card in New Zealand following a successful Australian launch The latest Fintech company on the block is also gearing up to launch in the U.S. as it begins beta testing ahead of … In the year ending June 2016, it was estimated that 400,000 Australian consumers had used at least one BNPL arrangement from a provider within a 12-month period. Laybuy's successful $80 million initial public offering values it at $246 million and company founder and CEO, Gary Rohloff, said the ASX had cemented itself as … Laybuy Asx. “As you can imagine, this is a massive opportunity and we are excited to see this come to fruition,” he added. The Laybuy share price is up 1.5% to $1.42. Laybuy Holdings Ltd. Even though Laybuy shares finished at $2.08 on its first day of trading (41% above its IPO price), at one point the shares were asking $2.30, a good 63% above where it started. “Gaining traction in this new market was a major challenge for us as the BNPL [concept] is not as ubiquitous [in the UK] as it is in Australasia,” Mr Rohloff said at the time. There will also be an employee gift offer, under which eligible employees will be able to apply for $1,000 worth of shares (or approximately 700 shares) at no cost. Small Caps and affiliated companies accept no responsibility for any claim, loss or damage as a result of information provided or its accuracy. Laybuy Holdings Limited, the latest BNPL stock is officially added to the list. View today’s LBY share price, options, bonds, hybrids and warrants. Laybuy had originally targeted the first half of the year for its ASX listing but the brewing pandemic and eventual retail lockdown put those plans on the backburner. Laybuy has been valued at an EV/Revenue of 12.3x, while Zip Co (ASX: Z1P), Sezzle (ASX: SZL) and Afterpay (ASX: APT) are trading at 21.1x, 31.3x and 42.3x respectively. Laybuy officially expanded into the UK market last year when it partnered with fashion retailer Foot Asylum to provide online customers with an interest-free and risk-free purchasing option and to stimulate sales in a turbulent retail environment. This included the associated pre-IPO corporate reorganisation and a £80 million debt facility with U.S. funding provider Victory Park Capital. “This partnership provides us with access to most retailers in Australia – consumers will be able to use a Laybuy debit card to purchase at any Mastercard retailer offering contactless payments,” Mr Rohloff said. Proceeds from the IPO will also be used to boost the number of retail merchants and customers on Laybuy’s books. ... NZ buy now, pay later outfit Laybuy is looking to list on the ASX boards in May with a $200 million market cap. About 57 million shares of Laybuy were sold at a price of A$1.41. LayBuy share price action, BNPL grows crowded. You may not rely on this information in any way. Join the HotCopper ASX share market forum today for free. View announcements, advanced pricing charts, trading status, fundamentals, dividend information, peer … The Taylor Wessing team has been outstanding for us.". Imelda Cotton has over 20 years experience as a journalist and communications professional. According to Laybuy, the adoption of BNPL solutions has occurred rapidly in New Zealand, with an estimated 20% of all online clothing and footwear spend in 2018 made through BNPL providers. Laybuy is a buy now, pay later provider that listed on the ASX in September 2020. Over the last few years, the Australian market has attracted a bevy of high profile buy now pay later (BNPL) listings, including: Afterpay, Zip, Sezzle, Splitit and Openpay. Laybuy is a provider of buy-now-pay-later (“BNPL”) services that is currently offered to customers across New Zealand, Australia and the United Kingdom. Laybuy considers the Australian market to be more competitive than New Zealand, with Afterpay, Zip, and Swedish platform Klarna competing for a share. 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